Matrix Amplify, Root Lifter Step 3 - Style Root Lifter • Builds body and thickness at the roots • Long lasting volume with flexible memory hold Hold Factor: Flexible Hold Professional Stylist Tip To apply, Direct snozzle applicator close to the scalp. Apply to areas where you need lift most. Gently massage on to root and scalp. Blow dry, set, or dry naturally. Celebrity Stylist Scoop One of The O.C.'s talented stylists uses Amplify Root Lifter on Benjamin McKenzie and "loves the effect it has on his hair." This product is also used on the show's Kelly Rowan.
